Attending conferences and events is a great way to stay updated with the latest trends and insights in the digital world. Recently, I had the privilege of attending the “Google Search Central Live India Event” held at the prestigious Le Meridien Hotel in New Delhi. This event brought together some of the brightest minds at Google, and it was an enlightening experience. In this blog post, I will share my insights and takeaways from the event.
One of the highlights of the Google Search Central India Event was the impressive lineup of speakers. These experts from Google shared invaluable information without delving into specific details. Here are the speakers who graced the event:
- Aaseesh Marina (Product Support Manager)
- Cherry Prommawin (Developer Relations Engineer)
- Duy Nguyen (Search Quality Analyst)
- Himani Detwani (Strategic Partnerships Development Manager, India)
- Martin Splitt (Developer Relations Engineer)
- Rakesh Sinha (Senior Engineering Manager)
- Saurabh Rajpal (Staff Partner Engineer)
The event covered a wide range of topics related to search, technology, and digital marketing. Here’s a glimpse of the agenda:
How Search Works
A deep dive into the intricacies of Google’s search algorithms. This session provided insights into the intricacies of Google’s search algorithms and how it indexes web content.
What’s New in Search
Updates and innovations in the world of search engine optimization. Google is constantly evolving, and this session highlighted the latest updates in search algorithms and features.
How to Analyze Traffic in Google Search Console
Practical tips for leveraging this essential tool. Understanding how to use Google Search Console effectively is crucial for website owners and marketers. This session offered tips and best practices.
Creating Helpful, Safe, and Reliable Content
Strategies for content creators to stand out. Quality content is the cornerstone of a successful online presence. Speakers discussed strategies for creating content that is not only informative but also trustworthy and safe.
Partnering with Google Search
Building successful partnerships for SEO growth. For businesses and website owners, partnering with Google can be a game-changer. This session delved into the opportunities and benefits of such collaborations.
SEO for Videos
Harnessing the power of video content in SEO strategies. Video content is booming, and optimizing it for search engines is crucial. This session shared insights into video SEO techniques.
AI and Search
Exploring the role of artificial intelligence in search engine ranking. Artificial Intelligence is transforming search. Attendees learned how AI is influencing search results and user experiences.
Debunking common misconceptions in the SEO world. This session debunked common SEO myths and provided clarity on best practices.
Some of the myths related to SEO that was discussed are as follow –
Que 1 – “I need to buy backlinks for my page to rank better?”
Ans – “NO” you don’t need to buy backlinks to rank your page better on Google SERP.
Que 2 – “There is a minimum and a maximum limit of words for an article for it to rank better?”
Ans – “NO” You don’t need to set the limit of words for any of your article to rank better. It totally depends on your product/service and the topic.
Que 3 – “There is an optimal keyword density that can help rank better for the desired keywords?”
Ans – “NO”, You don’t need to take care of keywords density but make sure to not stuff the content with keywords. That doesn’t mean you can put your keywords every where in your content. But you’ve to write your content in for “human being” not for “Bots”. The content must written in natural human intent instead of stuffed with keywords.
Que 4 – “Google prefers subdomains to subdirectories?”
Ans – “NO”.
Que 5 – “It’s better to have different ccTLD for different country version of your site?”
Ans – “YES”, it better have different “Country Code top level domain for different country version of your website.”
Que 6 – “Google uses the language code in URL (hi.examplecom; example.com/hi/) to determine a page’s language.? ”
Ans – “NO” Google is not uses the language code in URL.
For instance, consider a worldwide web page in English accessible via the URL “https://www.example.com.” In addition to this, there exists an English version of the same page tailored for users in the United States, as well as a Portuguese version intended for the audience in Brazil. Consequently, it is advisable to incorporate the following hreflang tags into your global web page:
<link rel=”alternate” href=”https://www.examplesite.com/” hreflang=”en” />
<link rel=”alternate” href=”https://www.examplesite.com/us/” hreflang=”en-US” />
<link rel=”alternate” href=”https://www.examplesite.com/br/” hreflang=”pt-BR” />
Que 7 – “The older the domain, the better it ranks?”
Ans – “NO” Google don’t give any privilege to the older domains.
Que 8 – “Buying expired domains with high PageRank makes your new site rank better?”
Ans – “NO” you don’t need to spend money on buying expired domains with higher PageRank. It’s a myth that buying expired domain with high PageRank can makes your new site rank better.
Q&A / Panel Discussion
The event concluded with an engaging Q&A session, allowing attendees to seek answers to their burning questions.
Apart from the wealth of knowledge gained at the event, attendees were also treated to some fantastic swag, including Google-branded goodies like caps, diaries with pens, coffee cups, and stylish bags. Live photographs captured memorable moments, serving as mementos of this exceptional gathering of SEO enthusiasts.
Attending the Google Search Central Live Event at Le Meridien Hotel in New Delhi, India was an enriching experience. The insights shared by the speakers and the diverse range of topics covered left attendees with a deeper understanding of the digital landscape. This event reinforced the importance of staying updated in the ever-changing world of search and technology.
In conclusion, I would encourage anyone passionate about digital marketing and search to attend such events whenever possible. The knowledge gained and the connections made can be invaluable in navigating the dynamic world of online content and technology.