There is a lot to learn about SEO when you are just a beginner. And there are tons of things you ought to know about since Google’s algorithm uses over 200 ranking factors for content ranking. When you focus on the basics of SEO, you can build a strong foundation that will lead you to become an SEO expert.
Claim and Complete your Google My Business Profile
You have to start with Google My Business. Creating your Google My Business listing allows both you and the users with instant information regarding your company. It is pretty easy and quick to claim your account. This is the first thing you ought to do regarding SEO.
After getting ownership of the profile, do the following for optimizing it:
- Name, address, and contact numbers
- Your business hours
- Your website URL
- A small description of your company and what it does
- Attractive photos
- Also, relevant categories such as Restaurant
For best results, you have to say active on it. Respond to reviews and comments, share company events and offers and update the relevant information.
Long-tail Keywords vs. Short-tail Keywords
Keywords are a very important part of search engine optimization. If you want people to see your website and rank higher in the search results, that you have to find relevant keywords. And then determine the intent behind the search of those keywords and then add them into your content and meta tags. You must know the difference between the short-tail and long-tail keywords:
Short-tail keywords are one to two words only.
Long-tail keywords consist of three to four words.
You might want to target long-tail keywords when you are starting your SEO for your website. It has less competition compared to the short-tail keyword, which makes you rank your content easier.
Understanding Search Intent
You should also think about the three user intent:
First, there is navigational: a person wants to go to a particular website.
Informational intent involves when a person wants to have information about a certain topic.
Last but not the least, transactional. This means that the person is looking to buy something.
You need to know about these intents as they are going to impact the keywords you target. Here is an example. A page that offers service or sells a product should target a transactional keyword whereas, a blog post should have an informational keyword. You can determine the search intent by the results if you search for potential keywords.
Use the Right Tools for Searching the Relevant Keywords
After you are aware of the keywords you should target, you can research them using various tools. You have a lot of options to choose from, so you can experiment to see the ones that suit you best.
Choose related keywords for each page
When you optimize your website, you have to begin by researching core as well as related keywords for your pages. For example, if your informational page is about how to do something your keyword should start with that. Also, you may want to compile 2-3 related keywords and you can find tools to find them.
Then, you can enter them in the Google Keyword Planner and get the search volume, competition, and bids. After you have your list of the relevant keywords, you could start optimizing your content.
Title Tags Optimization
Your title tag works as the first impression. It also determines whether someone is going to click on your page. Due to this, your titles should be informative, optimized, and attention-grabbing.
The informative part gives an idea of what the page is about. The optimized part of the title contains your keywords. The attention-grabbing part gets the reader interested and curious about the page’s content.
Informative and Optimized Meta descriptions
You may have an idea about meta descriptions. These are the lines that appear below the title tags in the search results. They don’t serve as a ranking factor. But that doesn’t mean you shouldn’t pay attention to them. They are important for your SEO strategy.
You may want to include the keywords and the related ones in the meta descriptions for users. If someone is looking for a keyword that appears in the meta description, Google bolds that. This makes your page look more relevant to the user and they might end up visiting your page.
That’s it for the Part-1 of Beginner’s SEO Guide 2020. Stay tuned for the Part-2. If you have any questions, do let us know in the comment section.