assigning roles to content marketing team

Assigning Roles To Content Marketing Team: How To Divide The Responsibilities

In 2020, many companies and marketers wear the hat of doing it all by themselves. However, the fast-paced digital world requires experts in each marketing aspect. Which is why content marketing teams are a common thing now. These teams take up the task of marketing, whether it is a product or the company itself. However, the common ingredient is teamwork. Given their expertise, they work together to form and execute a viable content marketing strategy.

These teams enable a variety of options to conduct a properly devised content marketing strategy. Considering all internet marketing requires teamwork, this type of team can help in numerous ways and yield enormous results. Given their expertise, they save plenty of time and save a lot of costs. Because of their unmatched efficiency and cost-effectiveness, almost all digital marketing agencies employ this type of team.

Nevertheless, the brooding question is what are their responsibilities exactly? From research to sales, they divide various responsibilities among themselves. With a leading head at the top, following are the responsibilities of a content marketing team:

1. Content Director

The chief of the team has other various names besides the content director. Sometimes addressed as Chief Content Officer, a content director is responsible for the general direction of the team. It includes editorials and mission motto for content marketing. In short, the content director is also the quality assurance of a content marketing team. Apart from the general content marketing direction, this person is also required to manage the team properly. Any grievances among the team or problems with the workflow fall under the content director’s umbrella.

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2. Content Strategist



One of the most vital team players of the fold, content strategist almost an equal of the content director. Almost is the keyword (no pun intended), as a strategist deals with the planning and execution of the content. It involves dealing with intricate aspects such as how to deal with modifications or revisions. Additionally, they deal with auditing the content written. As well as resource inventories. Moreover, they are the foundation of an SEO strategy, which is the most vital aspect of content marketing today.

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3. Content Planner

The Content planner is also the managing director. Which is why this role is pivotal in the content creation process. Wikipedia Writing Service adds that this role demonstrates the difference between the traditional marketing approach and content marketing. In other words, this person deals with editing and managing of the content from the first word to the last. From managing everyday operations, content planners are required to assure the efficiency of the team. Their additional duties may require them to ensure the quality of content.

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4. Content Specialist

This person is also known as the “expert” of the group, given their expertise in content for each time of marketing or niche. Considering a content specialist deals with identifying the type of tone required in a specific kind of content. In other words, a content specialist plays the role of lead designer or team architect. A content specialist deals with the creative and general direction of a project. That is why a content specialist is marginally critical to a content marketing team.

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5. Content Researcher(S)

As pivotal as any other member of the team, content researchers deal with providing the base for content. The driving force behind a content’s direction, a content researcher joins head with the specialist as they both fashion the creation strategy. In compliance with a client’s demand or the general content direction, researchers conduct a thorough analysis of the data provided. Their primary job is providing viable resources for content creation. This includes a citation of sources, as well as fixing any misinformation. In addition, they inform of any changes or modifications required as the scenario evolves.

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6. Content Influencer

Considering all types of content requires one influence or another, this person plays the role of a public relations officer. For example, it is whether the readers or the marketing requirements that inspire the direction of content. The primary job of a content influencer is ensuring the evolution of the content according to the market’s demand. Market research and expert recruiting are two of the primary points in their job description. Additionally, they gather valuable data from clients and the market itself in order to strategize content that takes off.

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7. Technical Content Writer or Manager

This person or people of the team deal with the technical aspect of creating content. They provide valuable grassroots information regarding the technicalities of a subject. For example, an IT expert to provide viable information regarding a content’s central integrity. In other words, ensuring the truth and facts behind the cited resources, or providing one themselves. Additionally, they manage and deal with the content organization system in order to ensure a smooth workflow.


With responsibilities divided among the team members equally, the effectiveness of a content marketing team is one of the driving factors in its success. Considering how the director ensures smooth sailing, while the planner takes care of the direction. Just as the strategist and specialist provide impeccable support to the technical writer, this type of team proves a valuable asset in the digital marketing world today. The responsibilities of the content marketing team are many, and some of them divide among the above-mentioned professionals. From content director to planner, each person plays a particular role that ensures the execution of a viable and smooth content marketing strategy.


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